A new chapter… Reflections on Work, Passion and What Comes Next.

I’ve spent the last decade building a career I’m proud of. By the time I hit 29 in July 2025, I was Head of Marketing at an incredible University. A title I chased, earned, and quite frankly, loved. I loved the strategy sessions, the problem-solving, and the satisfaction of seeing a team succeed under my guidance. I loved proving to myself, and to everyone else, that hard work pays off.

But somewhere along the way, I’ve realised something. While I was busy managing, strategising, and climbing, my own creativity, the part of me that dreams, experiments, and got me this far, had been put on the sidelines. I started to doubt myself because I had been so focused on guiding others that I had less time to do the work I love myself. I suppose that is the art of delegation.

With my 30th birthday on the horizon, I have been reflecting on what I want for the next chapter. I still love my career, and I still want to grow, take on challenges, and climb the corporate ladder. But I also want to continue developing as an individual and nurturing the passions that make me, me. Marketing, writing, and the creativity behind them are not just a job to me, they are a lifelong passion. If I want to do them justice, I need to treat them with the same attention and discipline I give my career.

So here I am, starting something entirely for myself. This website is a space where I can explore ideas, creativity, and stories that feel authentically mine. It is exciting and a little intimidating to step into a space that is entirely self-directed, but it feels necessary.

I have realised that the things we put aside for later or after work are often the very things that make life richer. Creativity, passion projects and personal growth deserve attention now, not someday. The discipline I applied to my career is the same I can apply to myself in these pursuits.

This blog is the start of that journey. It is a place where I remind myself, and maybe others, that it is okay to pursue curiosity, to create, and to make time for yourself.