Projects I’m proud of
I’ve had the privilege of working on a wide range of brands and projects across both digital and in-person experiences. From crafting multi-platform social campaigns and digital strategies to designing live events and immersive activations, my work blends creativity, strategy and audience insight.
Each project is an opportunity to tell a story, engage a community and build lasting connections between people and brands. Here, you’ll find a selection of campaigns, collaborations and initiatives that showcase how I bring ideas to life online, offline and everywhere in between.
Radio 1 Big Weekend
For Radio 1’s Big Weekend, I led a series of out-of-home advertising, Spotify advertising and social media campaigns designed to capture attention and build excitement across the city. From billboards to transit and street-level activations, I crafted visuals and messaging that reflected the energy of the event while connecting with a diverse, music-loving audience. The campaign blended creativity with strategic placement, ensuring maximum reach and engagement in the lead-up to one of the regions most iconic music weekends.
Labour Party Conference
Ahead of the Labour Party Conference, I led a strategic campaign to showcase our expertise in the public sector and raise our profile with policy makers both locally and nationally. The campaign combined digital content, thought leadership, and targeted outreach to highlight our insights, engage key stakeholders and position our institution as a trusted voice in the policy space.
Undergraduate Prospectus
I led the creation of the university’s first fully recyclable prospectus, combining sustainability with innovative design. The project focused on producing a visually striking, user-friendly publication that reflected the university’s values while minimising environmental impact. By integrating creative layouts, engaging content, and eco-friendly materials, the prospectus not only informed prospective students but helped us to craft a story that reinforced the institution’s commitment to sustainability in a tangible and memorable way.
What’s in Your Head? Podcast
I helped support the creation and launch of the What's in Your Head? podcast, hosted by Chris Kirkland, former Liverpool and England goalkeeper. My team and I were responsible for the visual identity and branding of the podcast, as well as filming and editing the episodes. This project combined creative storytelling with technical execution, ensuring the content was engaging, professional and aligned with the university’s wider marketing objectives.
Hale Country Club x Myprotein
I led the marketing and creative work for the launch of the Hale Country Club x Myprotein partnership, the first collaboration of its kind. The initiative centered on the Myprotein Kitchen, a menu of macro-balanced dishes created with Myprotein nutritionists, alongside an event series supporting YOUR Academy graduates. I managed the branding and visual identity, managed all photography and video content, developed social media campaigns and oversaw advertising and email communications. The project successfully blended lifestyle, fitness and experiential marketing to create a distinctive, engaging and shareable campaign.
King Street Townhouse Gym & Spa Launch
I developed and executed the full marketing strategy for the launch of the King Street Townhouse Gym & Spa. This included creating all video content, photography, social media campaigns, website updates, email marketing, and PR initiatives. By integrating these elements into a cohesive launch plan, I ensured a consistent brand experience across channels and maximised awareness, engagement, and footfall for the new facility.
My blogs
Whilst the topic of AI has been trending for a while now, we've been hearing more bad than good.
From whether it's going to replace marketing as we know it or if it's going to take over the world, read below to see how we're debunking some of the most common AI myths and giving you some ideas on how to use it to your advantage.
Have a break, have a…
KitKat® has established itself as the ultimate elevenses snack, but their brand goes further than meeting the needs of a quick biccy… Or is it a chocolate bar? Let’s not go into that.
I hold a spirited belief, at the heart of every thriving business lies a single, transformative step that holds the key to success - mastering the art of brand and intellectual property.
