What I do best
Digital & Social Media Strategy
I develop data-driven, multi-platform strategies that grow audiences, increase engagement and deliver measurable results. From social audits to platform-specific campaigns, I ensure your brand is seen and heard in the right places at the right time.
Brand Development & Visual Identity
I create cohesive brand identities that resonate with your audience. This includes tone of voice, brand guidelines and storytelling strategies that make your brand instantly recognisable and memorable. I can also assist with logo and visual design, as well as photography and videography through a range of partners.
Content Creation & Copywriting
From photography and video production to engaging copy and email campaigns, I craft content that tells a story, inspires action and amplifies your brand across digital and physical touchpoints.
Campaign Planning & Execution
I lead integrated campaigns from ideation to launch, combining creative, digital and experiential elements. I specialise in live events, product launches and high-profile collaborations that generate buzz and engagement.
Higher Education & University Marketing
I have extensive experience promoting universities and student-focused initiatives, including recruitment campaigns, prospectuses and student engagement programmes that balance institutional messaging with storytelling and community impact.
Analytics & Performance Optimisation
I use data to guide decisions, optimise campaigns and track success. From social media KPIs to website performance and ROI reporting, I ensure every campaign delivers insight and measurable impact.